Patient acquisition for psychology practices: from first message to booked appointment
We generate new enquiries, respond quickly and sensitively, follow up with the people who hesitate and make it easier for the right patients to book their first session.
From 499 EUR a monthNo lock-inMonthly reporting
At night
When appointments are requested
And at that hour your practice is closed. That is where most of them are lost.
They write at eleven at night. You call them two days later.
The decision to start therapy is made at a particular moment and it cools quickly, sometimes with embarrassment in the way. The moment someone asks for help is often brief. Your response should not arrive after that moment has passed.
The patient has already contacted you. The problem is what happens next
More than 60%
of those who contact a psychology practice never attend a first session
Therapeutic retention and dropout, Revista Psychologia
20 to 57%
of patients do not return after the first session
Clinica y Salud, Official College of Psychologists of Madrid
50 days
average wait for clinical psychology in the public system, which is where much of your private patient base comes from
Infocop, Spanish General Council of Psychology
None of those three numbers is fixed with more advertising. They are fixed in the minutes after somebody leaves their phone number.
From first enquiry to first appointment
Individual therapy, couples therapy, anxiety and depression, child psychology, eating disorders and neuropsychology. What separates a practice that fills its diary from one that does not is almost never the ad.
- Generate the enquiriesCampaigns on Google and social written without clinical language and without promising outcomes, on searches made by somebody already looking for help.
- Respond quicklyContact within minutes covering evenings, nights and weekends, which is when the enquiries actually arrive and when no practice has anybody on the phone.
- Make booking easyThe first session is booked in the same conversation, using a script that never mentions the reason for the enquiry.
- Follow up sensitivelyDiscreetly and once only. Nothing in the message identifies why they wrote, in case somebody else in the household reads it.
- Recover what went coldA reminder the day before and on the day to reduce no-shows, and a single retry with anybody who booked and did not appear.
- Track what actually booksPeople who made contact, people who were answered and first sessions attended. Not impressions or reach.
Administrative follow-up only, never clinical. We can respond, schedule and remind. Assessing the case, judging suitability and any decision about treatment always stay with your team, and the moment a conversation moves towards that ground it is handed over.
The hardest message is usually the first one. Do not leave it unanswered.
Client results
Not just more enquiries: a system that turns them into attended appointments.
72
new patient enquiries in the first month
19
appointments recovered from leads that had gone cold
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental Blanco · MadridBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra Viany · MadridWant to see where your clinic is losing potential patients?
Request a free analysisFlat monthly fee, no lock-in
You know what you pay before you start. Ad spend is separate and you decide it.
Acquisition
499 €/month
Ads, contact within minutes, appointment booking and patient reactivation.
- Ad production: video, image and copy
- Publishing, A/B tests and monthly reporting
- Every patient contacted by call and WhatsApp, within minutes
- Qualification, booking and appointment follow-up
- Reactivation campaigns for patients who went cold
Growth 360
Most chosen999 €/month
Everything above plus your website, your positioning, your content, your social and your reputation.
- Everything in the Acquisition plan
- A fast, optimised website, built and maintained by us
- WCAG 2.1 AA accessibility verified, with a dated report to evidence compliance
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- In-depth sector reports that bring patients to your site
- Keyword and competitor research, tracked over time
- Managed presence on LinkedIn, Instagram and Facebook
- Outreach by LinkedIn, WhatsApp and email, with replies handled
- Reviews and reputation managed on your Google listing
Frequently asked questions
Still have one? Message us on WhatsApp or call, and we will answer it straight.
How do you attract patients in psychology without being intrusive?
With presence, not pressure. Digital marketing for psychologists works when somebody finds you at the moment they are already looking for help, so we work on your visibility online and put your ads against searches with real intent. From there the contact is discreet and respectful, because keeping patients in therapy depends on trust from the very first message.
Is the contact discreet?
Yes, and it is a requirement rather than a preference. Nothing in the message identifies the reason for the enquiry, in case somebody else in the household reads it, and we immediately respect anybody who asks not to be contacted.
Do you cover nights and weekends?
We cover wide hours, precisely because that is when most enquiries arrive in this speciality and when no practice has anybody on the phone.
Who speaks to the patient, a salesperson?
The person speaking is trained to arrange a first session, not to sell a course of treatment. They do not assess symptoms, they do not give advice and they do not ask about the diagnosis. If the conversation moves beyond that, they pass it to your team.
Does this comply with data protection?
The reason for a psychological consultation is health data, so it is not recorded in any system of ours. We handle name, phone number and the appointment. We sign the data processing agreement before the first contact and you remain the data controller.
Can you promise me a number of patients?
No, and anybody promising that in this speciality is guessing. What we do commit to is the response time and the report: you will know how many people made contact, how many spoke to somebody and how many attended.
Is there a lock-in?
No. The fee is monthly and you can stop whenever you want. We would rather you stayed because it works.
Is the ad spend included?
No. The fee covers our work. You pay the Google and Meta budget directly and you decide how much to invest. Call usage is billed separately, per minute and at cost.
Count the ones that went cold last month
Tell us how many people contacted your practice and how many reached a first session. With those two numbers we tell you what you are losing and what we would do in the first 30 days. No obligation, and no access to any clinical record.
Free analysis of your clinic
Report in 24 h. No obligation.