Marketing for clinics: from Google search to booked appointment.
360 Clinic Consulting is a marketing agency for private clinics in Spain. Google & Meta Ads, SEO & AI visibility, your website, social media, reviews and patient follow-up, all managed by one team. From €499/month, with no lock-in.
Monthly reportingNo lock-inOne invoice
What we do
Google & Meta Ads
Campaigns created, managed and optimised to generate new patient enquiries.
SEO & AI visibility
Rank higher on Google and improve your visibility in AI assistants like ChatGPT.
New patient enquiries
Every new enquiry followed up within minutes, by our team or yours.
Patient follow-up & reactivation
We re-contact enquiries that never booked and patients who stopped visiting.
Track every patient enquiry
See where every enquiry came from, who contacted them and whether they booked.
Website, social media & reviews
We manage your website, social channels and Google reputation.
Monthly reporting
Rankings, traffic, ads, enquiries and booked appointments. Clear numbers, measurable results.
Seven services. One team. One invoice.
How it works
Attract
Google Ads, Meta Ads, SEO and visibility in assistants like ChatGPT put your clinic in front of people searching for treatment.
Convert
Your website and landing pages turn that traffic into patient enquiries instead of letting it leave.
Contact & book
Every new enquiry is answered within minutes, followed up until they respond, and booked into your calendar.
Recover & retain
We follow up with people who did not book, unsigned treatment plans and patients who stopped visiting.
Measure & improve
Everything is tracked, so each month we know what to scale and what to cut across campaigns, rankings, enquiries and appointments.
Client results
Not just more enquiries: a system that turns them into attended appointments.
72
new patient enquiries in the first month
19
appointments recovered from leads that had gone cold
34 → 3
on Google for their main treatment, from page 4 to the top 3
€14,800
in treatment booked by patients the clinic already had
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental Blanco · MadridBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra Viany · MadridVisits rose 73%. Appointments rose 132%.
A three-clinic dental group. In April they were booking 34 first visits a month. By October, 79. Spend rose only 28%, so each appointment came to cost almost half.
April to October 2025
- First visits booked3479+132%
- Appointment enquiries76151+99%
- Cost per booked appointment€42.65€23.42-45%
- Marketing spend€1,450€1,850+28%
- Visits from Google1,1802,040+73%
- Enquiry to appointment44.7%52.3%+7.6 points
Visits from Google rose 73%. Appointments rose 132%. That difference is the work.
The goal is not more traffic. It is more patients.
A three-clinic dental group, a client of ours. Figures measured in their own booking system and analytics. We do not publish the clinic name.
Want to see where your clinic is losing potential patients?
Request my free analysisWhat would it cost to manage all of this separately?
This is the complete patient-acquisition operation for a clinic and what it costs to buy from separate suppliers.
Patient acquisition
Google and Meta Ads, and ranking in search.
Typically 1,000 - 3,000 €/mo
Website & content
Your website kept current, your social posting and the content that ranks.
Typically 1,100 - 4,400 €/mo
Patient follow-up
Contacting every enquiry, chasing until they answer and winning back the ones who went cold.
Typically 1,600 - 2,400 €/mo
Reputation & reporting
Reviews, website legal compliance and the monthly results report.
Typically 1,500 - 4,000 €/mo
Separately
5,200 - 13,800 €/mo
Several invoices, several contacts, and gaps in between them.
With us
499 - 999 €/mo
Acquisition from 499 €. All of that plus website, positioning, content and reputation, 999 €. One team, one invoice, and nobody waiting on anybody else.
Estimates, not fixed rates. Every row is a range taken from what agencies in Spain typically charge and from the salaries of the staff who would do that work, and the total is the sum of the ranges. What you would actually pay depends on your city, your volume and who you hire.
Flat monthly fee, no lock-in
You know what you pay before you start. Ad spend is separate and you decide it.
Acquisition
499 €/month
Ads, contact within minutes, appointment booking and patient reactivation.
- Ad production: video, image and copy
- Publishing, A/B tests and monthly reporting
- Every patient contacted by call and WhatsApp, within minutes
- Qualification, booking and appointment follow-up
- Reactivation campaigns for patients who went cold
Growth 360
Most chosen999 €/month
Everything above plus your website, your positioning, your content, your social and your reputation.
- Everything in the Acquisition plan
- A fast, optimised website, built and maintained by us
- WCAG 2.1 AA accessibility verified, with a dated report to evidence compliance
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- In-depth sector reports that bring patients to your site
- Keyword and competitor research, tracked over time
- Managed presence on LinkedIn, Instagram and Facebook
- Outreach by LinkedIn, WhatsApp and email, with replies handled
- Reviews and reputation managed on your Google listing
Frequently asked questions
Still have one? Message us on WhatsApp or call, and we will answer it straight.
What exactly is a 360 service?
That you are not hiring one piece, you are hiring the whole journey: the advertising, the ranking on Google and in the assistants that now answer patients, your website, your social, the contact with everyone who enquires, winning back the ones who dropped off, and your reviews. Seven pieces, one team and one invoice, instead of four suppliers who do not talk to each other.
How is this different from a normal marketing agency?
Two things. The scope, because a normal agency covers one slice, almost always the ads, and you have to parcel out the rest. And that we carry on after the click: we call every enquiry, we keep trying if there is no answer, and we recover stalled treatment plans. It is the part almost nobody covers and where most of the money is lost.
How much does it cost?
From 499 EUR a month for the Essential plan and 999 EUR for the Growth 360 plan, which includes ranking, website and content. No lock-in. There is a full breakdown further down, set against what it would cost to hire each piece separately.
Do I have to change my software or my booking system?
No. We work with what you already have. If your booking system allows an integration, we build it; if not, we hand the appointments over however you prefer to work with them.
Can I hire just one part?
Yes. Each service can be hired separately and there is a page for each one. Most clinics start with advertising and with following up enquiries, which is what changes the result fastest.
What does paid on results mean?
That part of what you pay is tied to what we achieve, not only to the hours spent. We pin it down in the assessment, with your average case value and your diary capacity on the table.
How long before it shows?
Advertising and enquiry follow-up show within weeks. Ranking takes between three and six months. That is why you start with the first while the second is being built.
How is medical marketing different from marketing in any other sector?
Two things. A patient does not decide on the spot, they compare and take their time, so the first job is to build trust rather than urgency. And healthcare advertising is regulated, with limits on what you can promise and on how results can be shown. That is why we only work with private clinics: healthcare marketing is measured in first appointments, not in clicks.
Do you work with my speciality?
Yes. We do healthcare marketing for private medical clinics in every speciality: dental, aesthetics, dermatology, physiotherapy, ophthalmology, hair, gynaecology and psychology. Digital marketing for clinics varies a lot between specialities, so the plan is built on your treatments, your area and your competitors, not on a template.
Request your free clinic growth analysis
Where your clinic is losing patients today, across your Google rankings, your website, your advertising and the clinics competing with you, and where the biggest opportunities for more appointments are. Analysis and recommendations within 24 hours.
Free analysis of your clinic
Report in 24 h. No obligation.