Advertising for clinics that ends in appointments, not clicks
Google Ads and Meta Ads for private clinics, built around generating patient enquiries and booked appointments, not clicks, impressions or reach. We create the campaigns, track every enquiry and can manage the follow-up through to the appointment too.
From 499 EUR a monthNo lock-inMonthly reporting
You do not want ads. You want patients.
Getting clicks and enquiries is only the beginning. The real measure of an advertising campaign is how many of those people become patients. That is why we track what happens after the click too.
Whoever answers first gets the patient
21x
more likely you are to reach someone who has just enquired if you call within 5 minutes rather than 30
MIT / Lead Response Management Study
23%
of the companies audited never replied at all to an enquiry sent through their own website
Harvard Business Review, "The Short Life of Online Sales Leads" (2011), audit of 2,241 companies
42 h
was the average time taken to reply by the ones that did respond
Harvard Business Review, "The Short Life of Online Sales Leads" (2011)
Your reception cannot be on the phone and in the consulting room at once. We can.
What is included
Everything it takes for a search to end in a first appointment that is actually attended.
- Google Ads management, on search and on YouTube
- Meta Ads management, on Facebook and Instagram
- Ad production: video, image and copy
- Landing pages per treatment, written to get an appointment booked
- Measurement set up by us: tags, cookie consent and conversions, so you know which search brought each appointment
- Contact with every patient by phone and WhatsApp, within minutes
- Every enquiry tracked from the click through to the booked appointment
- Monthly report with cost per first appointment and appointments attended
And with it, at no extra cost: targeting by area and treatment, remarketing, continuous A/B testing, appointment reminders and monthly campaign optimisation.
How we run your campaigns
Understand
Which treatments you want to fill, what each one is worth to you, the areas your patients come from and the patient you actually want. Without that, an ad is a bet.
Build
Campaigns, targeting, creative and landing pages. One campaign per treatment, rather than every treatment in the same bucket competing for the same budget.
Launch and test
Google and Meta live in 7 to 10 days, with the tracking in place from day one. If measurement goes in afterwards, the first month of data is worthless.
Follow the enquiry
Every enquiry is tied to its campaign, its search and its ad, and followed until we know whether it became an appointment. That is what separates a profitable campaign from one that merely looks cheap.
Optimise
Budget moves towards the treatments and campaigns producing real patients, not the ones with the best click rate. Every month, with the report in front of us.
The goal is not a ringing phone. It is a full waiting room.
Client results
Not just more enquiries: a system that turns them into attended appointments.
72
new patient enquiries in the first month
19
appointments recovered from leads that had gone cold
€14,800
in treatment booked by patients the clinic already had
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental Blanco · MadridBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra Viany · MadridWant to see where your clinic is losing potential patients?
Request a free auditFlat monthly fee, no lock-in
You know what you pay before you start. Ad spend is separate and you decide it.
Acquisition
499 €/month
Ads, contact within minutes, appointment booking and patient reactivation.
- Ad production: video, image and copy
- Publishing, A/B tests and monthly reporting
- Every patient contacted by call and WhatsApp, within minutes
- Qualification, booking and appointment follow-up
- Reactivation campaigns for patients who went cold
Growth 360
Most chosen999 €/month
Everything above plus your website, your positioning, your content, your social and your reputation.
- Everything in the Acquisition plan
- A fast, optimised website, built and maintained by us
- WCAG 2.1 AA accessibility verified, with a dated report to evidence compliance
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- In-depth sector reports that bring patients to your site
- Keyword and competitor research, tracked over time
- Managed presence on LinkedIn, Instagram and Facebook
- Outreach by LinkedIn, WhatsApp and email, with replies handled
- Reviews and reputation managed on your Google listing
Frequently asked questions
Still have one? Message us on WhatsApp or call, and we will answer it straight.
Is the ad spend included?
No. The fee covers our work. You pay the Google and Meta budget directly and you decide how much to invest, so you always keep control of the spend.
Are there any extra costs?
Two things sit outside. The ad spend just mentioned, and the call usage when we ring your patients, billed per minute at cost. For a normal clinic volume that is a few euros a month.
What if I do not want you calling my patients?
Then we do not call. Some clinics prefer the first voice a patient hears to be their own reception, and that is a reasonable position. In that case we hand you every enquiry the moment it arrives, with the treatment they asked about and the ad they came from, ranked by priority so your team starts with the most likely one. You can hire the advertising alone, or the advertising with the ranking, the website, the social and the reviews, and keep the contact in-house.
Can I hire just the ads and add the rest later?
Yes, and that is how most clinics start. Advertising is what shows within weeks, so that is where you begin. Ranking, website, social and reviews can be added whenever you like, without changing supplier or rebuilding the measurement, because the same team runs it and it is already all connected.
How do you know which campaign brought each appointment?
Because we set the measurement up before switching the ads on. We install the tagging and the cookie notice the regulations require, we mark the appointment request and the call as conversions, and we send back to Google Ads and Meta Ads the ones that ended in a first appointment, not the ones that merely left a form. That is why the report talks about cost per first appointment rather than impressions: if this is not set up properly, any return figure is an estimate.
Is the Google Ads account mine?
Yes. We work in your own Google Ads and Meta accounts, or we create them in your name if you do not have them. You are the owner and you keep the history and the data if we ever stop working together. You are not trapped in an agency account.
How long until I see results?
Campaigns go live in 7 to 10 days. The first enquiries usually arrive in the first week and the first appointments within the first two.
Do you work with my speciality?
Yes. We work with every kind of private medical clinic: dental, aesthetics, dermatology, physiotherapy, ophthalmology, hair, gynaecology and more. If you see private patients, it fits.
What if I already have an agency?
We analyse what you have and tell you what we would change and why. If your agency is doing a good job, we will tell you that too.
Is there a lock-in?
No. The fee is monthly and you can stop whenever you want. We would rather you stayed because it works.
Request your free Google Ads and Meta Ads audit
Where your budget is going, what you have measured wrong and how many first appointments what you already spend should be producing. And what we would do in the first 30 days.
Free analysis of your clinic
Report in 24 h. No obligation.