Patient acquisition for physiotherapy clinics: from first enquiry to completed treatment plan
We generate new patient enquiries in your area, make contact within minutes, get the first session booked and stay with the patient through the course of treatment, so more of them complete the care they started.
From 499 EUR a monthNo lock-inMonthly reporting
Your neighbourhood
Local searches
Here distance decides more than brand. That is why local SEO carries so much weight.
Getting the first appointment is only the beginning.
A new patient needs several sessions to complete their treatment. Every missed appointment, every follow-up that never happens and every person who quietly stops coming is both lost revenue and an unfinished treatment plan. That is not fixed with more ads: it is fixed by calling, reminding and explaining why the remaining sessions matter.
One session is not a patient. The completed course is
30 to 70 EUR
is what a private physiotherapy session costs, and a full course is between 5 and 10 sessions
Sector rates, 2025
61.1%
of patients missed at least one prescribed session
Fisioterapia (Elsevier), vol. 29 no. 1, 2007. Study of 465 courses of treatment
19%
drop out before finishing, counting as dropout completing under 20% of prescribed sessions or going fourteen days without contact
Fisioterapia (Elsevier), 2026. Cohort of 105 patients, Hospital Universitario Miguel Servet
That is why winning more patients fixes nothing on its own. If the patient leaves at session three, you have paid for an ad to bill half a course of treatment.
Marketing for physiotherapy clinics, measured beyond the first session
Sports physiotherapy, post-operative rehabilitation, pelvic floor, manual therapy, dry needling and return-to-play. All built around one idea: the profit is in the complete course of treatment.
- Get found locallyGoogle listing, reviews and local SEO for the searches happening in your neighbourhood, which in physiotherapy is the most profitable source there is because it costs nothing per click.
- Generate the enquiriesCampaigns by neighbourhood and by reason for consultation, not by generic speciality, built around the treatments you actually want to fill.
- Respond quicklyA call and a WhatsApp while the person is still looking, which is what decides whether they book with you or with the clinic down the road.
- Book the first sessionWith a reminder and a confirmation, so the enquiry does not stop at a missed call and the session does not become an empty slot.
- Reduce drop-offFollow-up for anybody who misses an appointment or who is two or three sessions in and has stopped coming, with the clinical reason you gave them rather than an offer.
- Reactivate former patientsWe get back in touch between injuries, which is when the patient has stopped thinking about you and ends up somewhere else.
And a monthly report with cost per first session and sessions completed per patient, which is the figure that says whether this is working.
When someone is in pain, response time decides.
Client results
Not just more enquiries: a system that turns them into attended appointments.
72
new patient enquiries in the first month
19
appointments recovered from leads that had gone cold
€14,800
in treatment booked by patients the clinic already had
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental Blanco · MadridBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra Viany · MadridWant to see where your clinic is losing potential patients?
Request a free analysisFlat monthly fee, no lock-in
You know what you pay before you start. Ad spend is separate and you decide it.
Acquisition
499 €/month
Ads, contact within minutes, appointment booking and patient reactivation.
- Ad production: video, image and copy
- Publishing, A/B tests and monthly reporting
- Every patient contacted by call and WhatsApp, within minutes
- Qualification, booking and appointment follow-up
- Reactivation campaigns for patients who went cold
Growth 360
Most chosen999 €/month
Everything above plus your website, your positioning, your content, your social and your reputation.
- Everything in the Acquisition plan
- A fast, optimised website, built and maintained by us
- WCAG 2.1 AA accessibility verified, with a dated report to evidence compliance
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- In-depth sector reports that bring patients to your site
- Keyword and competitor research, tracked over time
- Managed presence on LinkedIn, Instagram and Facebook
- Outreach by LinkedIn, WhatsApp and email, with replies handled
- Reviews and reputation managed on your Google listing
Frequently asked questions
Still have one? Message us on WhatsApp or call, and we will answer it straight.
Do you do digital marketing for physiotherapists?
Yes, and it does not stop at the advertising. We run the ads, the local ranking and your Google listing, which is where most physiotherapy patients actually come from, and we contact everybody who enquires so their first session is booked.
Is it worth investing with low ticket values?
The key is not the first session, it is the complete course. When you measure a patient by the ten sessions they should be doing rather than by the first, the calculation changes completely. In the analysis we do it with your numbers.
Do you work on local SEO?
Yes, and in physiotherapy it is the most profitable thing there is. Your Google listing and your neighbourhood searches bring patients with no cost per click, every month.
How do you win back a patient who dropped out without sounding pushy?
With a reason, not an offer. The call says there were sessions still prescribed and asks whether the pain has come back. You write that message with us before we start, and anybody who asks not to be called again never is.
I work with insurers. Does this still help me?
It helps with the private side, which is where the margin is. Many clinics use insurance work to fill gaps and private work to sustain the accounts, and in the report we separate the two so you can see which one is growing.
What if my diary is already full?
Then winning more patients is not your problem and we will tell you so in the analysis. In that case what moves the numbers is raising completed sessions per patient and cutting gaps from no-shows, and that does not require spending on advertising.
Is there a lock-in?
No. The fee is monthly and you can stop whenever you want. We would rather you stayed because it works.
Is the ad spend included?
No. The fee covers our work. You pay the Google and Meta budget directly and you decide how much to invest. Call usage is billed separately, per minute and at cost.
How many sessions does your average patient complete
If you know that number and your price per session, in the analysis we tell you how much you can invest in acquisition without losing money, and how many sessions are slipping away. No obligation.
Free analysis of your clinic
Report in 24 h. No obligation.