Your website has had to comply with the law since June 2025
We audit your clinic website, we fix what does not comply and we leave your accessibility statement published. We analysed 1,987 Spanish private clinic websites and 95.5% do not comply.
Free auditA report with the figuresNo lock-in
Since June 2025 the accessibility of your website has been mandatory, and almost nobody knows it.
Ley 11/2023 transposes the European accessibility directive and has applied to the private sector since 28 June 2025. It covers services contracted over the internet, and booking an appointment online is one of them. Penalties reach 30,000 EUR for minor infringements, 90,000 EUR for serious ones and 1,000,000 EUR for very serious ones, and the body that polices it is not Madrid: it is the autonomous communities, each with its own authority.
In August 2026 we audited 1,987 Spanish private clinic websites with Google Lighthouse, which is free and public. Of the 1,861 that returned a result, 95.5% fail at least one criterion. Among hospitals and hospital groups, which cannot claim the microenterprise exemption, it is 122 out of 125. Only 10.1% publish an accessibility statement, which the law requires.
If your clinic has fewer than 10 employees and turns over less than 2 million, the law exempts you. We tell you that in the audit instead of selling you something you do not need.
What we do
We audit your website with the same public test we used in the study, criterion by criterion.
We fix what fails: contrast, alternative text, forms and keyboard navigation.
We check that an appointment can be booked with a screen reader and with the screen zoomed in on a phone.
We write and publish your accessibility statement, which is mandatory and almost nobody has.
We review your cookie notice and your legal texts, where the AEPD also issues fines.
We give you the report with the figures before and after, so you can prove that you comply.
And we run the test again every month, because a change to the website can break compliance without anyone noticing.
What is included
The audit, the fix and the documentary proof that your website complies.
- A full accessibility audit against the WCAG 2.1 level AA standard
- Fixing colour contrast, which fails on 79.5% of the websites we measured
- Accessible names on links and buttons, which fail on 65.2%
- Alternative text on images and a correct heading structure
- Zoom enabled on mobile, disabled today on 24.3% of clinic websites
- Booking forms labelled and usable with a keyboard and a screen reader
- An accessibility statement written and published on your website
- A review of the cookie notice and the legal texts required
- A monthly report with the score and the criteria that have been fixed
How we work
A free audit
We put your website through the test and we tell you what does not comply, with the list of criteria and how serious each one is. No cost and no obligation.
We tell you if it applies to you
If you have fewer than 10 employees and less than 2 million in turnover, the law exempts you and we tell you so. We do not sell what is not needed.
We fix it
We fix the contrast, the links, the forms, the zoom and the keyboard navigation, without rebuilding your whole website if it is not necessary.
We document it
We publish your accessibility statement and hand you the report with the score before and after, which is what you will be asked for if you are inspected.
We check every month
We run the test again and warn you if a change has broken something. And you have the same person on WhatsApp the rest of the month.
The law has been in force for over a year. Almost no clinic has noticed.
Client results
Not just more enquiries: a system that turns them into attended appointments.
72
new patient enquiries in the first month
19
appointments recovered from leads that had gone cold
34 → 3
on Google for their main treatment, from page 4 to the top 3
€14,800
in treatment booked from patients the clinic already had
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental Blanco · MadridBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra Viany · Madrid18 first-page Google rankings. Almost none were bringing new patients.
On paper the website looked healthy: 88 out of 100, eighteen searches on the first page and eight of them in the top three. When we looked at what those people were actually searching for, the problem became obvious.
- 88/100
- website score
- 18
- first-page rankings
- 8
- top-three positions
So what was it ranking for?
Real positions measured on Google Spain, audit dated 3 August 2026.
[nombre de la clínica] dentista
[clinic name] dentist
Already knew the clinic
cómo curar las boqueras
how to cure mouth sores
Looking for information, not a clinic
comida blanca
white food
Nothing to do with the clinic
The problem was not ranking. It was ranking for the wrong searches.
What we changed
- 01
Keep what already works
We throw none of it away. The authority the site had built up over years stays exactly where it is.
- 02
Target searches that lead to treatment
We build one page per treatment and one per area, written for somebody who has already decided to be treated and is only choosing where.
- dental implants Madrid
- invisible braces Madrid
- emergency dentist Madrid
- 03
Measure appointments, not rankings
We track which searches produce enquiries and which end in a booked appointment, not just whether a keyword moved up Google.
The goal is not more traffic. It is more patients.
A 3-clinic dental group, a client of ours. Over 44,000 patients, 4.8 stars on Google.
Want to see where your clinic is losing potential patients?
Request a free auditExplore all our services
You can hire them separately or all together. Open each one to see what it includes and what it costs.
- 01Advertising and acquisition02SEO on Google and the AIs03Your website04Social and content05Contact and booking06Follow-up and reactivation07Reputation and reviews
In the free assessment we tell you which ones your clinic needs and which to start with.
Flat monthly fee, no lock-in
You know what you pay before you start. Ad spend is separate and you decide it.
Acquisition
499 €/month
Ads, contact within minutes, appointment booking and patient reactivation.
- Ad production: video, image and copy
- Publishing, A/B tests and monthly reporting
- Every patient contacted by call and WhatsApp, within minutes
- Qualification, booking and appointment follow-up
- Reactivation campaigns for patients who went cold
Growth 360
Most chosen999 €/month
Everything above plus your website, your positioning, your content, your social and your reputation.
- Everything in the Acquisition plan
- A fast, optimised website, built and maintained by us
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- In-depth sector reports as a patient magnet
- Keyword and competitor research, tracked over time
- Managed presence on LinkedIn, Instagram and Facebook
- Outreach by LinkedIn, WhatsApp and email, with replies handled
- Reviews and reputation managed on your Google listing
Frequently asked questions
Still have one? Message us on WhatsApp or call, and we will answer it straight.
Does this apply to me?
If your clinic has 10 employees or more, or turns over more than 2 million euros, yes. Service microenterprises below both of those thresholds are exempt under article 3 of Ley 11/2023. In the free audit we tell you which of the two cases you are in before you hire anything.
How big are the fines?
The law grades infringements as minor, serious and very serious, with ceilings of 30,000 EUR, 90,000 EUR and 1,000,000 EUR respectively. The body that inspects and fines is the market surveillance authority of your autonomous community, not a national one.
Since when has it been in force?
Since 28 June 2025 for services aimed at consumers, which is where online appointment booking sits. It has been applying for over a year.
What exactly fails on a clinic website?
In what we measured, almost always the same things: insufficient colour contrast (79.5%), links and buttons with no accessible name (65.2%), headings out of order (48.8%) and zoom disabled on mobile (24.3%), which stops a person with low vision enlarging the page to book an appointment.
Does the whole website have to be rebuilt?
Almost never. Most of the failures are fixed on the website you already have. If the website is so old that it cannot be fixed, we tell you and we look at rebuilding it, but that is not the usual case.
How do I prove that I comply?
With the accessibility statement published and with the dated audit report, with the score before and after and the criteria fixed. That is what you can show if somebody asks.
What about cookies and GDPR?
They sit apart from accessibility and we review them anyway. The Spanish Data Protection Agency fines badly implemented cookie notices, and in healthcare the data being handled is health data, with a higher standard.
Where do your figures come from?
From our own study: in August 2026 we audited 1,987 Spanish private clinic websites with Google PageSpeed Insights, which uses Lighthouse and is free and public. 1,861 returned a result. You can reproduce any of the numbers by putting a URL into that tool.
Check whether your website complies
We put your website through the test and we tell you what does not comply, whether the law applies to you and what it would cost to fix. In under 24 hours and with no obligation.
Free analysis of your clinic
Report in under 24 hours. No obligation.