SEO for clinics: get found on Google and in AI search
We improve your clinic's visibility on Google and in assistants such as ChatGPT, Gemini and Perplexity, focused on the treatments and searches that can actually lead to appointments. Not on traffic.
From 999 EUR a monthNo lock-inMonthly reporting
Patients no longer search on Google alone.
They also ask ChatGPT, Gemini and Perplexity which clinic to choose, what a treatment costs and where to go locally. Your clinic needs to be visible in both.
What we do
Treatment SEO
Rank for the searches made by people who have already decided to get treated and are only choosing where.
Local SEO
Show up for "dentist near me" and for treatment plus location, which is how the patient down the road searches.
AI search visibility
Structure your content and your authority so ChatGPT, Gemini and Perplexity can understand your clinic and cite it.
Your website from the inside
Speed, structure and technical errors: what holds rankings back without being visible from outside.
Content that brings patients
Treatment and location pages built on commercial searches, plus up to 30 articles a month published under your name.
Google listing and reviews
Your local presence, your reviews and your clinic information, which is what decides who gets the call.
And a monthly report: which searches moved, how much traffic they produced and which pages generated enquiries.
How AI sees your clinic
On Google there is a position to measure. In an assistant there is no position: what you measure is whether it understands who you are, what you do and why it should name you. We audit both.
On Google
Measured in positions
- "dental implants Malaga" and where you actually rank
- Which of your pages show up, and for which searches
- Who outranks you in your city, and with what content
In ChatGPT, Gemini and Perplexity
Measured in understanding
- Can they identify your clinic by name?
- Do they know which areas you cover?
- Do they know which treatments you offer?
- Do they know your practitioners and their expertise?
- Can they find a reason to recommend you?
Nobody can guarantee you a place inside an assistant's answer, and anyone promising one is selling you smoke. What can be worked on is making your clinic understandable and citable: structured content, consistent data across the site and demonstrable authority in your speciality. That is what raises the odds of being named.
How we work
Audit
Your current rankings, your website from the inside, your competitors and what is actually being searched for in your area.
Find patient-intent searches
We separate the searches made by someone choosing a clinic from the searches made by someone who just has a question. That decides which pages need building, and it is the part almost nobody does.
Build and optimise
We improve the pages you already have and create the treatment and location pages you are missing, without touching the URLs that already rank.
Strengthen authority
Technical fixes, local presence, reviews, links and sector reports: the signals that make Google and the assistants trust your clinic.
Measure patients, not rankings
We track rankings and traffic, of course, but the report ends in enquiries and appointments. It is the only way to know whether the SEO is producing anything.
Ads stop when you stop paying. Good rankings keep working.
Client results
Not just more enquiries: a system that turns them into attended appointments.
34 → 3
on Google for their main treatment, from page 4 to the top 3
72
new patient enquiries in the first month
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental Blanco · MadridBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra Viany · MadridVisits rose 73%. Appointments rose 132%.
A three-clinic dental group. In April they were booking 34 first visits a month. By October, 79. Spend rose only 28%, so each appointment came to cost almost half.
April to October 2025
- First visits booked3479+132%
- Appointment enquiries76151+99%
- Cost per booked appointment€42.65€23.42-45%
- Marketing spend€1,450€1,850+28%
- Visits from Google1,1802,040+73%
- Enquiry to appointment44.7%52.3%+7.6 points
Visits from Google rose 73%. Appointments rose 132%. That difference is the work.
The goal is not more traffic. It is more patients.
A three-clinic dental group, a client of ours. Figures measured in their own booking system and analytics. We do not publish the clinic name.
Want to see where your clinic is losing potential patients?
Request a free auditFlat monthly fee, no lock-in
You know what you pay before you start. Ad spend is separate and you decide it.
Acquisition
499 €/month
Ads, contact within minutes, appointment booking and patient reactivation.
- Ad production: video, image and copy
- Publishing, A/B tests and monthly reporting
- Every patient contacted by call and WhatsApp, within minutes
- Qualification, booking and appointment follow-up
- Reactivation campaigns for patients who went cold
Growth 360
Most chosen999 €/month
Everything above plus your website, your positioning, your content, your social and your reputation.
- Everything in the Acquisition plan
- A fast, optimised website, built and maintained by us
- WCAG 2.1 AA accessibility verified, with a dated report to evidence compliance
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- In-depth sector reports that bring patients to your site
- Keyword and competitor research, tracked over time
- Managed presence on LinkedIn, Instagram and Facebook
- Outreach by LinkedIn, WhatsApp and email, with replies handled
- Reviews and reputation managed on your Google listing
Frequently asked questions
Still have one? Message us on WhatsApp or call, and we will answer it straight.
What does an SEO agency for clinics do that a generalist agency does not?
Three things. It can tell the difference between a search made by a patient about to book and one made by somebody who just has a question, which is what decides whether the ranking work fills your diary or only your traffic report. It knows the standard Google applies to health content and what Spanish regulations allow you to say in healthcare advertising. And it competes where you compete, which is your city and your neighbourhood, not the whole country.
Is medical SEO different from SEO in any other sector?
Yes, in two ways. Google holds health content to a stricter standard, so it has to be signed by professionals and be demonstrably sound. And healthcare SEO is almost always local: you are not competing with the whole country, you are competing with the clinics in your city and your neighbourhood. That changes which pages need to exist and in what order.
How long does SEO take to work?
Technical fixes show within weeks. Content takes between three and six months to push rankings in a sustained way. It is slower than advertising, which is why it is worth having both: ads bring patients now, ranking reduces how much you depend on them.
Are 30 articles a month too many?
They are articles answering real patient searches, not filler. The volume is what makes it possible to cover every treatment and every question that comes before an appointment. You can review them before they are published if you want.
What is this about appearing in the assistants?
More and more patients ask assistants like ChatGPT, Gemini or Perplexity which clinic to choose. Those answers are built from content, data and reviews, all of which can be worked on, just as the search engine always could.
What if my website is poor?
Then we start there. The Growth 360 plan includes building and maintaining your website, because ranking a slow or confusing site is throwing the work away.
Do the articles carry my name?
Yes. They are published on your website, under your brand and in your clinic name. The content is yours.
Do you work with my speciality?
Yes. We work with every kind of private medical clinic: dental, aesthetics, dermatology, physiotherapy, ophthalmology, hair, gynaecology and more.
Ask for your clinic's SEO audit
We tell you which searches you appear for, which ones you should appear for, and what needs fixing first.
Free analysis of your clinic
Report in 24 h. No obligation.