Marketing for dental clinics: SEO, advertising and first appointments in your diary
We are a dental marketing agency. We rank implants, orthodontics and cosmetic dentistry in your city, we run your Google Ads and Meta Ads, and we chase every enquiry until there is a first appointment in your diary.
From 499 EUR a monthNo lock-inMonthly reporting
You can rank beautifully and not have a single implant walk through the door.
It is the most common thing we find in a dental clinic. The blog works, visits go up and the report looks good, but the people arriving were searching for why their gums bleed, not for an orthodontics quote. Meanwhile the search that actually pays for the practice, dental implant plus your city, belongs to the clinic next door.
What we do in a dental clinic
Dental SEO
So your clinic comes up on Google when somebody searches for implants, orthodontics or cosmetic dentistry in your city and your neighbourhoods.
Dental advertising
Advertising for dentists on Google Ads and dental ads on Meta, split by treatment, with creative prepared to pass review.
The pages you are missing
One per treatment and one per area, written for somebody who has already decided to be treated, without touching the URLs that already rank.
Your Google listing and your reviews
In dentistry this is what decides who gets the call, so it is worked on exactly like the ranking.
Contact and stalled treatment plans
We call every enquiry within minutes, book the first appointment and go back over accepted plans that were never signed.
Measured to the chair
Tagging, cookie consent and conversions set up by us, so you know which ad and which search brought each first appointment.
And a monthly report page by page: rankings, enquiries and first appointments. The work does not end at publishing, it ends when the first appointment is in your diary.
How we work
We separate what sells from what only visits
We review which searches you appear for today and which of them can end in a patient. It is the part that is almost never done, and it usually explains the entire result.
We build the pages that are missing
One per treatment and one for the neighbourhoods and towns your patients come from, without touching the URLs that already rank, because that is where the authority you spent years building lives.
We switch the advertising on by treatment
Implants, orthodontics and cosmetic dentistry in separate campaigns, with before-and-afters prepared to meet healthcare regulations and pass platform review.
We call and we book
We contact every enquiry within minutes, get the first appointment in the diary and go back over the treatment plans that were never signed.
We measure appointments, not website visits
Every month we send you rankings, enquiries and first appointments by treatment, and decide with you which one we push next.
A blog that ranks and a diary that does not fill are the same problem, badly measured.
Client results
Not just more enquiries: a system that turns them into attended appointments.
72
new patient enquiries in the first month
19
appointments recovered from leads that had gone cold
34 → 3
on Google for their main treatment, from page 4 to the top 3
€14,800
in treatment booked by patients the clinic already had
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental Blanco · MadridBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra Viany · MadridVisits rose 73%. Appointments rose 132%.
A three-clinic dental group. In April they were booking 34 first visits a month. By October, 79. Spend rose only 28%, so each appointment came to cost almost half.
April to October 2025
- First visits booked3479+132%
- Appointment enquiries76151+99%
- Cost per booked appointment€42.65€23.42-45%
- Marketing spend€1,450€1,850+28%
- Visits from Google1,1802,040+73%
- Enquiry to appointment44.7%52.3%+7.6 points
Visits from Google rose 73%. Appointments rose 132%. That difference is the work.
The goal is not more traffic. It is more patients.
A three-clinic dental group, a client of ours. Figures measured in their own booking system and analytics. We do not publish the clinic name.
Want to see where your clinic is losing potential patients?
Request a free auditFlat monthly fee, no lock-in
You know what you pay before you start. Ad spend is separate and you decide it.
Acquisition
499 €/month
Ads, contact within minutes, appointment booking and patient reactivation.
- Ad production: video, image and copy
- Publishing, A/B tests and monthly reporting
- Every patient contacted by call and WhatsApp, within minutes
- Qualification, booking and appointment follow-up
- Reactivation campaigns for patients who went cold
Growth 360
Most chosen999 €/month
Everything above plus your website, your positioning, your content, your social and your reputation.
- Everything in the Acquisition plan
- A fast, optimised website, built and maintained by us
- WCAG 2.1 AA accessibility verified, with a dated report to evidence compliance
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- In-depth sector reports that bring patients to your site
- Keyword and competitor research, tracked over time
- Managed presence on LinkedIn, Instagram and Facebook
- Outreach by LinkedIn, WhatsApp and email, with replies handled
- Reviews and reputation managed on your Google listing
Frequently asked questions
Still have one? Message us on WhatsApp or call, and we will answer it straight.
Which digital marketing strategies work best in dentistry?
Three, in this order. Ads, because they fill the diary from the first week. Local ranking for implants, orthodontics and cosmetic dentistry, which is what sustains a practice over the medium term without paying per click. And following up the treatment plans that were never signed, which in most clinics is the easiest money to recover. Marketing strategies for dentists almost always fail on the third, not the first.
Is this the same as the patient acquisition page for dental clinics?
They overlap but they are not the same. That page is about how we bring the patient in and look after them. This one is about ranking and campaigns: which searches you appear for, which are worth having, and which pages need building. In the assessment we tell you which one to start with.
How long before it shows?
Campaigns and enquiry follow-up show within weeks. Ranking takes between three and six months to push in a sustained way. That is why you start with the first while the second is being built.
Do you do the advertising too, not just the ranking?
Yes. We build and manage advertising for dentists on Google Ads, which is where the patient who has already decided to be treated and is searching for implants or orthodontics in their city is, and dental ads on Meta Ads, which work for the treatments people decide on by seeing results, such as cosmetic dentistry or invisible aligners. Both are run by the same team that then calls every enquiry, which is what makes the ad end in a first appointment rather than an unanswered form.
Can I advertise my dental clinic with before-and-after photos?
With conditions. The platforms restrict images showing results on the body, and healthcare advertising has its own rules in Spain. We prepare the creative so it passes review and so the clinic is not exposed, which is usually why so many clinics get their ads rejected with no explanation.
What if I already have a blog with lots of articles?
Good, we leave it alone. What is usually missing is not content, it is the treatment page and the local area page. We keep every URL that already ranks and build on top of what does not exist.
What does it cost to win an implant patient?
It depends on your city and your competition, and anybody giving you a figure without looking at your area is making it up. In the assessment we work it out with your data and with what is actually being paid per click where you are.
Do you work with several clinics in the same city?
No. If we already work with a dental clinic in your area, we tell you on the first call.
Does the website need changing?
Not always. If the website holds up, we work with it. If it is slow or does not let people book clearly, the Growth 360 plan includes rebuilding it, because ranking a website that does not convert is throwing the work away.
Ask for your dental clinic audit
We tell you which searches you appear for, which of them can bring you a patient, and which pages you are missing for the ones that cannot.
Free analysis of your clinic
Report in 24 h. No obligation.