Dermatology marketing: medical intent and cosmetic intent, handled apart
A dermatology practice sells two things to two people: a mole check and a laser package, and the same ad cannot sell both. We run the whole operation, your website, your rankings on Google and in the assistants, your ads, social and reviews, and we answer every call and form within minutes and get it on the schedule.
Dermatology practices face specific challenges:
Competing with aesthetic medicine and general practice.
Explaining specialized treatments the patient does not always know.
Turning interest into an appointment when the patient compares several practices.
New patient marketing and follow-up
Your website and your visibility on Google and the AIs
We build the foundation so patients find you and choose you:
- We design and maintain your website, with a page for every treatment built to convert.
- We position your practice on Google and in the answers of assistants like ChatGPT, Gemini and Perplexity.
- We publish articles that answer what your patients search for and pull in traffic.
Social, content and online reputation
We publish content and manage reviews on the channels your patients check:
- We post to your social channels (LinkedIn, Instagram and Facebook) on-brand and consistently.
- We gather and reply to your Google reviews and encourage happy patients to rate you.
- We alert you when a negative review appears and prepare the response.
Advertising and positioning by type of demand
We attract patients for every reason to consult, in your area:
- Acne, pigmentation and rejuvenation.
- Hair loss and laser treatments.
- Dermatology check-ups and prevention.
Call center and appointment management
We contact each lead within minutes, resolve questions and book the first visit, with reminders by text and email to reduce no-shows.
Reputation and trust
We reinforce the trust dermatology needs:
- Carefully managed reviews and online reputation.
- Clear process and fast response times.
- Follow-up when the patient is still deciding or comparing practices.
Search visibility
We work the symptom and treatment searches (acne, pigmentation, hair loss) to attract demand with real intent, alongside paid campaigns.
Benefits of working with 360 Clinic Consulting
Request a free assessment. We will show you where inquiries are being lost and what to fix first.
- More first visits from qualified patients.
- Fewer no-shows thanks to appointment confirmation.
- Reactivation of check-ups and phased treatments.
- Measurement of cost per appointment and profitability per treatment.
Why practices hire us
- One team for your website, patient acquisition and reputation.
- An agency focused on healthcare practices.
- A response team trained to handle inquiries for healthcare practices.
- We track inquiries, appointments and campaign costs.
- The plan depends on the size and services of your practice.
Client results
We track what happens from the first inquiry to the appointment the patient attends.
72
new patient inquiries in the first month
19
appointments recovered from leads that had gone cold
34 → 3
on Google for their main treatment, from page 4 to the top 3
$17,200
in treatment booked by patients the clinic already had
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental BlancoSpainBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra VianySpainWe used to have several agencies and tools running different parts of our marketing, but there was no strategy holding them together. With 360 everything sits in one place: advertising, SEO, the website, social media, online reputation and patient follow-up. Now it feels like there is a team watching the whole process, from attracting the patient to making sure they actually arrive at the clinic.
TricapSpainGet a free new patient assessment
We show you where your practice is losing new patients, what each new patient is really costing you, and what we would change in the first 30 days.
No commitment. We reply within 24 hours.