Eye care marketing that is really about getting people to the candidacy exam
We generate refractive surgery inquiries, answer administrative questions, arrange the candidacy exam and track whether the patient attends.
From $1,490 a monthMonth to monthMonthly reporting
The exam
Main conversion point
We report exams booked, confirmed and attended.
The candidacy exam is the first step toward surgery
Patients need clear information about LASIK, PRK, lens exchange, recovery and financing before they decide. We answer those questions, arrange the candidacy exam and confirm the appointment so fewer booked exams become no-shows.
Response time for candidacy exam inquiries
21x
more likely to qualify somebody when the callback goes out in 5 minutes rather than 30
MIT / Lead Response Management Study
42 h
average reply time in the audit. A refractive patient has booked elsewhere long before that
Harvard Business Review, "The Short Life of Online Sales Leads" (2011), audit of 2,241 companies
23%
of the businesses audited never replied to their own web form at all
Harvard Business Review, "The Short Life of Online Sales Leads" (2011), audit of 2,241 companies
We answer new inquiries while the clinical team is with patients.
Services for eye care practices
LASIK, PRK and SMILE, refractive lens exchange, cataract surgery with premium lens options, presbyopia and routine eye exams.
- Separate campaigns for cataracts, LASIK and other refractive procedures
- Financing information in the ads and procedure pages
- A callback and text within minutes, with evening coverage
- Preliminary information collected on the call using questions approved by your clinical team
- Confirmation and reminders before the candidacy exam
- Referral pages and materials for referring optometrists
- Local ranking for procedure and cost searches
- Google review requests and replies
- A monthly report covering exams attended, procedures and the source of each inquiry
- Website pages with procedure, pricing and financing information
How we work with eye care practices
Measure the exam pipeline
We report candidacy exams booked, confirmed and attended as separate figures.
Collect preliminary information
We ask the age, prescription and history questions approved by your clinical team. Candidacy remains a clinical decision.
Confirm the appointment
We send confirmations and reminders, then make one follow-up attempt after a missed exam.
The candidacy exam is the main conversion point for refractive surgery.
Client results
We track what happens from the first inquiry to the appointment the patient attends.
72
new patient inquiries in the first month
19
appointments recovered from leads that had gone cold
$17,200
in treatment booked by patients the clinic already had
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental BlancoSpainBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra VianySpainWe used to have several agencies and tools running different parts of our marketing, but there was no strategy holding them together. With 360 everything sits in one place: advertising, SEO, the website, social media, online reputation and patient follow-up. Now it feels like there is a team watching the whole process, from attracting the patient to making sure they actually arrive at the clinic.
TricapSpainWant to see where your practice is losing new patients?
Get my free analysisAll our services
You can buy them separately or all together. Open each one to see what it includes and what it costs.
- 01Google and Facebook ads
- 02Search and AI visibility
- 03Your website
- 04Social and content
- 05Answering and scheduling
- 06Recall and reactivation
- 07Reviews and reputation
- 08ADA website compliance
In the free assessment we tell you which of these your practice needs and which to start with.
Flat monthly fee, month to month
You know what you pay before you start. Ad spend is separate and you set it.
New Patients
$1,490/month
Ads, every new patient call and form answered in minutes, appointments booked, and your recall list worked.
- Ad creative: video, image and copy
- Campaign management, A/B tests and monthly reporting
- Every inquiry called and texted back within minutes
- Screening, scheduling and confirmation before the appointment
- Reactivation campaigns for overdue recall and unscheduled treatment
Growth 360
Most chosen$2,990/month
Everything above plus your website, your rankings, your content, your social and your reviews.
- Everything in the New Patients plan
- A fast website, built and maintained by us
- WCAG 2.1 AA verified, with a dated report you can show if asked
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- Original research reports that earn links and bring patients in
- Keyword and competitor research, tracked over time
- Managed presence on Instagram, Facebook and LinkedIn
- Outreach by email and LinkedIn, with the replies handled
- Reviews and reputation managed on your Google Business Profile
Prices are in US dollars and there is no sales tax on them. We invoice from outside the United States, so your accountant will want a Form W-8BEN-E from us for the file, and we send it without being asked. There is no annual contract and no cancellation fee.
Frequently asked questions
Still have one? Email us or call, and we will answer it straight.
How do you handle somebody who is frightened of the surgery?
We answer administrative questions about procedures, recovery and financing without pressure. Clinical questions go directly to your staff, and the call is limited to arranging the candidacy exam.
What about patients who were never candidates?
We collect preliminary information about age, prescription and eye history using questions approved by your team. Your clinicians make every candidacy decision.
Do you work with our referring optometrists?
Yes. We can build referral pages, shared materials and a short referral form for optometrists who send patients to the practice.
Is there a contract?
No. The service is month to month and can be stopped without an annual commitment.
Is the ad spend included?
No. The fee is for our work. You pay Google and Meta directly and you set the budget. Call minutes are billed separately, per minute and at cost.
Review your candidacy exam costs
We review how many people inquire, book an exam, attend and go on to surgery.
Free analysis of your practice
Report in 24 hours. No obligation.