Fertility marketing where the wrong word costs you the patient
We run fertility campaigns, reply promptly using language agreed with the practice and arrange the first consultation without pressure or promises.
From $1,490 a monthMonth to monthMonthly reporting
After a failed cycle
Retention risk
Respectful follow-up after an unsuccessful cycle can help patients understand their next options.
Fertility marketing requires careful language
We avoid promises, pressure and countdowns. New inquiries receive a prompt, respectful reply from someone trained for the conversation, and follow-up between cycles follows the timing and preferences agreed with the practice.
Response time for new fertility inquiries
21x
more likely to qualify an inquiry answered in 5 minutes rather than 30
MIT / Lead Response Management Study
42 h
average reply time in the audit. Two days of silence from a fertility clinic is its own message
Harvard Business Review, "The Short Life of Online Sales Leads" (2011), audit of 2,241 companies
23%
of the businesses audited never replied to their own web form at all
Harvard Business Review, "The Short Life of Online Sales Leads" (2011), audit of 2,241 companies
We respond promptly and use language agreed with the practice.
Services for fertility practices
IVF and ICSI, IUI, egg and embryo donation, fertility preservation, genetic testing and fertility assessments.
- Campaigns written to the register this specialty needs, with outcome claims kept inside FTC truth-in-advertising rules
- Success rates presented the way ASRM and SART guidance expects, or not presented at all
- A reply within minutes, by the channel they used, from somebody trained for this conversation
- Insurance and employer benefit coverage explained up front, because in many states that is the real gate
- The first consult booked, confirmed and reminded, with no urgency language anywhere in it
- Scheduled, respectful contact between cycles, which stays away at the moments it should
- Your website with the clinical information a patient who has read everything is actually looking for
- Ranking for the searches happening in your state, where coverage and law differ
- Reviews handled with unusual care, because a public reply here can identify somebody
- A monthly report in consults held and cycles started, with the source of each
How we work with fertility practices
Review the language first
Before advertising begins, we remove promises, pressure and countdowns from the copy.
Answer the coverage question early
Employer benefits and state mandates decide whether many of these patients can proceed at all. Answering it on the page removes the most common silent exit.
Follow up between cycles
Contact follows an agreed schedule and stops immediately when a patient asks to be left alone.
Fertility inquiries need careful, respectful language.
Client results
We track what happens from the first inquiry to the appointment the patient attends.
72
new patient inquiries in the first month
19
appointments recovered from leads that had gone cold
$17,200
in treatment booked by patients the clinic already had
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental BlancoSpainBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra VianySpainWe used to have several agencies and tools running different parts of our marketing, but there was no strategy holding them together. With 360 everything sits in one place: advertising, SEO, the website, social media, online reputation and patient follow-up. Now it feels like there is a team watching the whole process, from attracting the patient to making sure they actually arrive at the clinic.
TricapSpainWant to see where your practice is losing new patients?
Get my free analysisAll our services
You can buy them separately or all together. Open each one to see what it includes and what it costs.
- 01Google and Facebook ads
- 02Search and AI visibility
- 03Your website
- 04Social and content
- 05Answering and scheduling
- 06Recall and reactivation
- 07Reviews and reputation
- 08ADA website compliance
In the free assessment we tell you which of these your practice needs and which to start with.
Flat monthly fee, month to month
You know what you pay before you start. Ad spend is separate and you set it.
New Patients
$1,490/month
Ads, every new patient call and form answered in minutes, appointments booked, and your recall list worked.
- Ad creative: video, image and copy
- Campaign management, A/B tests and monthly reporting
- Every inquiry called and texted back within minutes
- Screening, scheduling and confirmation before the appointment
- Reactivation campaigns for overdue recall and unscheduled treatment
Growth 360
Most chosen$2,990/month
Everything above plus your website, your rankings, your content, your social and your reviews.
- Everything in the New Patients plan
- A fast website, built and maintained by us
- WCAG 2.1 AA verified, with a dated report you can show if asked
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- Original research reports that earn links and bring patients in
- Keyword and competitor research, tracked over time
- Managed presence on Instagram, Facebook and LinkedIn
- Outreach by email and LinkedIn, with the replies handled
- Reviews and reputation managed on your Google Business Profile
Prices are in US dollars and there is no sales tax on them. We invoice from outside the United States, so your accountant will want a Form W-8BEN-E from us for the file, and we send it without being asked. There is no annual contract and no cancellation fee.
Frequently asked questions
Still have one? Email us or call, and we will answer it straight.
What are we actually allowed to claim about success rates?
Anything you say has to be truthful and substantiated under the FTC’s advertising rules, and the field holds itself to ASRM and SART guidance on how rates are presented, which is stricter than the law and exists because these numbers are so easy to present misleadingly. In practice: no cherry-picked cohort, no rate without the population it was measured on, and no comparison you cannot show your work for. We would rather publish a defensible number than a flattering one.
How do you handle insurance and employer benefits?
As a marketing question, because it is one. State mandates differ enormously and a large share of patients now arrive through an employer benefit rather than their own insurance. Answering coverage plainly on the page removes a silent exit that happens long before anybody calls you.
How do you support patients between cycles?
With scheduled, respectful contact that stays away at the wrong moments and never applies pressure. Patients leave after a failed cycle more often than at any other point, and the reason is usually that nobody reached out. Anybody who asks to be left alone is, immediately and permanently.
Is there a contract?
No. Month to month, and you can stop whenever you want.
Is the ad spend included?
No. Our fee covers our work. You pay the platforms directly and set the budget yourself. Call minutes are billed separately, per minute and at cost.
Review where patients leave the process
We review inquiries, same-day replies, attended consultations and continuity after an unsuccessful cycle.
Free analysis of your practice
Report in 24 hours. No obligation.