Google Ads for dentists and doctors that end in appointments, not clicks
Google Ads and Meta Ads for private practices, built around generating patient inquiries and booked appointments, not clicks, impressions or reach. We create the campaigns, track every inquiry and can manage the follow-up through to the appointment too.
From $1,490 a monthMonth to monthMonthly reporting
What happens after the click
Getting clicks and inquiries is only the beginning. The real measure of an advertising campaign is how many of those people become patients. That is why we track what happens after the click too.
What happens to the inquiries your ads pay for
21x
better odds of reaching somebody who just clicked your ad if the call goes out in 5 minutes rather than 30
MIT / Lead Response Management Study
23%
of audited businesses never answered their own web form. Every one of those forms was paid for
Harvard Business Review, "The Short Life of Online Sales Leads" (2011), audit of 2,241 companies
42 h
was the average reply time among the ones that did answer, by which point the budget has bought nothing
Harvard Business Review, "The Short Life of Online Sales Leads" (2011)
When inquiries are not answered quickly, the advertising budget is wasted.
What is included
Campaign setup, inquiry tracking, patient follow-up and reporting through the first attended appointment.
- Google Ads management, on search and on YouTube
- Meta Ads management, on Facebook and Instagram
- Ad production: video, image and copy
- Landing pages per treatment, written to get an appointment booked
- Measurement set up by us: tags, cookie consent and conversions, so you know which search brought each appointment
- Contact with every patient by phone and text, within minutes
- Every inquiry tracked from the click through to the booked appointment
- Monthly report with cost per first appointment and appointments attended
And with it, at no extra cost: targeting by area and treatment, remarketing, continuous A/B testing, appointment reminders and monthly campaign optimization.
How we run your campaigns
Set the target
We agree which treatments to promote, what each one is worth, where your patients come from and who the campaign should reach.
Build the campaigns
We create the targeting, ads and landing pages, with a separate campaign for each treatment.
Launch and test
Campaigns go live in 7 to 10 days, with conversion tracking in place from day one.
Track each inquiry
Every inquiry is tied to its campaign, search and ad, then followed until we know whether it became an appointment.
Adjust the budget
Each month we move budget toward the treatments and campaigns producing patients.
We measure the campaigns in booked appointments.
Client results
We track what happens from the first inquiry to the appointment the patient attends.
72
new patient inquiries in the first month
19
appointments recovered from leads that had gone cold
$17,200
in treatment booked by patients the clinic already had
What our clients say
We have been working with 360 for several years and they have always been professional and reliable. They have helped us grow the business and build steady acquisition funnels that bring a constant flow of patients. They also look after our reputation and our social media.
Salud Dental BlancoSpainBefore working with 360, we were generating leads but losing too many because follow-up was inconsistent. Their team gave us a more structured system to contact, qualify and book patients into the clinic.
Dra VianySpainWe used to have several agencies and tools running different parts of our marketing, but there was no strategy holding them together. With 360 everything sits in one place: advertising, SEO, the website, social media, online reputation and patient follow-up. Now it feels like there is a team watching the whole process, from attracting the patient to making sure they actually arrive at the clinic.
TricapSpainWant to see where your practice is losing new patients?
Request a free auditFlat monthly fee, month to month
You know what you pay before you start. Ad spend is separate and you set it.
New Patients
$1,490/month
Ads, every new patient call and form answered in minutes, appointments booked, and your recall list worked.
- Ad creative: video, image and copy
- Campaign management, A/B tests and monthly reporting
- Every inquiry called and texted back within minutes
- Screening, scheduling and confirmation before the appointment
- Reactivation campaigns for overdue recall and unscheduled treatment
Growth 360
Most chosen$2,990/month
Everything above plus your website, your rankings, your content, your social and your reviews.
- Everything in the New Patients plan
- A fast website, built and maintained by us
- WCAG 2.1 AA verified, with a dated report you can show if asked
- Full SEO audit and technical fixes every month
- Up to 30 articles published on your site each month
- Original research reports that earn links and bring patients in
- Keyword and competitor research, tracked over time
- Managed presence on Instagram, Facebook and LinkedIn
- Outreach by email and LinkedIn, with the replies handled
- Reviews and reputation managed on your Google Business Profile
Prices are in US dollars and there is no sales tax on them. We invoice from outside the United States, so your accountant will want a Form W-8BEN-E from us for the file, and we send it without being asked. There is no annual contract and no cancellation fee.
Frequently asked questions
Still have one? Email us or call, and we will answer it straight.
Is the ad spend included?
No. The fee covers our work. You pay the Google and Meta budget directly and you decide how much to invest, so you always keep control of the spend.
Are there any extra costs?
Two things sit outside. The ad spend just mentioned, and the call usage when we ring your patients, billed per minute at what it costs us. For a normal practice volume that runs to single-digit dollars a month, itemized on the invoice.
What if I do not want you calling my patients?
Then we do not call. Some practices prefer the first voice a patient hears to be their own front desk, and that is a reasonable position. In that case we hand you every inquiry the moment it arrives, with the treatment they asked about and the ad they came from, ranked by priority so your team starts with the most likely one. You can hire the advertising alone, or the advertising with the ranking, the website, the social and the reviews, and keep the contact in-house.
Can I hire just the ads and add the rest later?
Yes, and that is how most practices start. Advertising is what shows within weeks, so that is where you begin. Ranking, website, social and reviews can be added whenever you like, without changing supplier or rebuilding the measurement, because the same team runs it and it is already all connected.
How do you know which campaign brought each appointment?
Because we set the measurement up before switching the ads on. We install the tagging and the cookie notice the regulations require, we mark the appointment request and the call as conversions, and we send back to Google Ads and Meta Ads the ones that ended in a first appointment, not the ones that merely left a form. That is why the report talks about cost per first appointment rather than impressions: if this is not set up properly, any return figure is an estimate.
Is the Google Ads account mine?
Yes. We work in your own Google Ads and Meta accounts, or we create them in your name if you do not have them. You are the owner and you keep the history and the data if we ever stop working together. You are not trapped in an agency account.
How long until I see results?
Campaigns go live in 7 to 10 days. The first inquiries usually arrive in the first week and the first appointments within the first two.
Do you work with my specialty?
Yes. We work with dental practices, med spas, dermatology practices, physical therapy practices, eye care practices, hair restoration practices, gynecology practices and other private medical offices.
What if I already have an agency?
We analyze what you have and tell you what we would change and why. If your agency is doing a good job, we will tell you that too.
Is there a lock-in?
No. The fee is monthly and you can stop whenever you want. We would rather you stayed because it works.
Request your free Google Ads and Meta Ads audit
We show you where your budget is going, whether conversion tracking is working and what we would change in the first 30 days.
Free analysis of your practice
Report in 24 hours. No obligation.